Promotional Strategy

1. About Advertising of PT.Gudang Garam Tbk

PT. Gudang Garam Tbk. as a big company which produce the cigarette, so that in promoting its product, PT. Gudang Garam Tbk. use various media. PT. Gudang Garam Tbk in which one of its products is cigarette ”Surya”, reaches its consumer audience by advertising its product on TV, Internet, and Baliho. PT Gudang Garam Tbk used the advertisement media because the medias is easy to reached.

2. Promotional Strategy

PT. Gudang Garam Tbk advertise his product through various media to persuade the consumer so that interest to use this product, so that PT. Gudang Garam Tbk use pull strategy. But PT. Gudang Garam Tbk also use Sales Promotion Girl (SPG) to offer this product, so that PT. Gudang Garam Tbk also use push strategy.

3. Public Relation Activities

Target market of PT. Gudang Garam Tbk in promoting his product to wide society by performing the music event sponsored by PT. Gudang Garam Tbk

Consumer Segmentation and Behavior

1. About Packaging
Promag represent drug of maag which in form of tablet munch. Promag is available in portable and practical tidiness where on earth. Promag also in shops close and also in self service too.

2. The Company which Producing
The company which producing Promag is PT Kalbe Farma Tbk. PT Kalbe Farma Tbk located in Jl. MH. Thamrin Block of A3 No 1 Area Industrial Delta of Silicon Lippo Cikarang, Bekasi 16000. Besides developing to with refer to wide of free drug (OTC), Kalbe Farma have also conscripted larger ones ways and means to development of is more choice of generic drugs and also produced drug below license. Kalbe Farma have also strived role as inovator, by developing drugs and also good chemical formula newly ably by self and or through strategic alliance with international partner.

3. About Target Market
In my opinion, becoming goals of market Promag is adult with dosage one day 3 - 4 times drink 1 - 2 tablet munch and for the children of age 6-12 year with dosage one day 3 - 4 times drink - 1 tablet munch or according to guide of doctor. All age can consume this drug except for children below 6 year do not be suggested, because usually less clear its cause.

4. Target Market in Advertisement
In displayed advertisement in television, most Promag use adult figure as compatible consumer consume the drug. In every its advertisement, have never been peeped out by children as figure which consuming the drug because usually which come down with maag most adult.

5. Summarize in My Opinion
Consumer a lot chosen Promag as drug of maag family pledge because it price is reached and available everywhere and also available in portable and practical tidiness where on earth. Consumer which have fitted in with Promag, usually invite people around him to consume Promag if pain of maag attack it, hence indirectly consumer can affect by consumer which is loyal to Promag and can improve sale of Kalbe Farma. Hence from that, better Kalbe Farma more is maintaining of quality which have been formed so that society remain to chosen its products. I hope so that Kalbe Farma can extend activity of its distribution to reach sales target maximally. Promotion aspect also more majored so that society which not yet recognized product of Kalbe Farma, becoming consumer which is loyal.

About Competitor

In founding its company, PT Kalbe Farma has many competitors. one of its product, for example Promag, PT Kalbe Farma have to vie with other company which produce drug of maag have merk of Mylanta. Basically, both this drug has equality in the case of it function, that is can lighten ill symptom maag. But Promag remain better to creating new innovation that is with existence of functioning Promag tablet to lighten ill symptom and maag of Promag functioning Double Action to heal pain of maag.

My Task

PT Kalbe Farma Tbk. ("Kalbe") is one of the leading pharmaceuticals and health products companies in Indonesia and is recognized as the largest regional pharmaceutical company in Southeast Asia. Established in 1966, Kalbe's aim is to assist Indonesians to achieve a higher quality of life by providing them with products that improve their health and well-being.

The mission of PT Kalbe Farma Tbk. (”Kalbe”) is to assist Indonesians to achieve a higher quality of life by providing them with products that improve their health and well-being. The Company’s main areas of business activities are the production, distribution, marketing and packaging of pharmaceuticals, health foods and other consumer products. In order to facilitate these activities, it currently operates four main divisions: Pharmaceuticals, Health Food, Packaging and Distribution. Of these divisions, in 2005, Pharmaceuticals contributed to 53% of net revenues, Health Food 17%, Packaging 4% and Distribution 26%. Kalbe was established in 1966. While it has remained consistently focused on achieving its stated mission, it has undergone significant changes throughout its period of operation in order to continue to serve the evolving and developing needs of Indonesian consumers. In particular, while it continues to develop a broad range of Over-The-Counter (OTC) drugs, it has placed increasingly greater emphasis on its ability to provide a more extensive array of value-added generic and licensed drugs.

Kalbe received the ASEAN Business Award as the winner for the Corporate Social Responsibility category in the ASEAN Business and Investment Summit 2007 held in Singapore on November 18, 2007.Kalbe was the only company from Indonesia who received the award and had been honored as one of the most admired ASEAN Enterprises.

My opinion is Kalbe Farma is good company in pharmaceuticals product . For example, this company not only produce to human but also produce for animals medicine. So, I think Kalbe Farma has good responsibility for us as a human and animals.