Consumer Segmentation and Behavior

1. About Packaging
Promag represent drug of maag which in form of tablet munch. Promag is available in portable and practical tidiness where on earth. Promag also in shops close and also in self service too.

2. The Company which Producing
The company which producing Promag is PT Kalbe Farma Tbk. PT Kalbe Farma Tbk located in Jl. MH. Thamrin Block of A3 No 1 Area Industrial Delta of Silicon Lippo Cikarang, Bekasi 16000. Besides developing to with refer to wide of free drug (OTC), Kalbe Farma have also conscripted larger ones ways and means to development of is more choice of generic drugs and also produced drug below license. Kalbe Farma have also strived role as inovator, by developing drugs and also good chemical formula newly ably by self and or through strategic alliance with international partner.

3. About Target Market
In my opinion, becoming goals of market Promag is adult with dosage one day 3 - 4 times drink 1 - 2 tablet munch and for the children of age 6-12 year with dosage one day 3 - 4 times drink - 1 tablet munch or according to guide of doctor. All age can consume this drug except for children below 6 year do not be suggested, because usually less clear its cause.

4. Target Market in Advertisement
In displayed advertisement in television, most Promag use adult figure as compatible consumer consume the drug. In every its advertisement, have never been peeped out by children as figure which consuming the drug because usually which come down with maag most adult.

5. Summarize in My Opinion
Consumer a lot chosen Promag as drug of maag family pledge because it price is reached and available everywhere and also available in portable and practical tidiness where on earth. Consumer which have fitted in with Promag, usually invite people around him to consume Promag if pain of maag attack it, hence indirectly consumer can affect by consumer which is loyal to Promag and can improve sale of Kalbe Farma. Hence from that, better Kalbe Farma more is maintaining of quality which have been formed so that society remain to chosen its products. I hope so that Kalbe Farma can extend activity of its distribution to reach sales target maximally. Promotion aspect also more majored so that society which not yet recognized product of Kalbe Farma, becoming consumer which is loyal.