1. About Advertising of PT.Gudang Garam Tbk
PT. Gudang Garam Tbk. as a big company which produce the cigarette, so that in promoting its product, PT. Gudang Garam Tbk. use various media. PT. Gudang Garam Tbk in which one of its products is cigarette ”Surya”, reaches its consumer audience by advertising its product on TV, Internet, and Baliho. PT Gudang Garam Tbk used the advertisement media because the medias is easy to reached.
2. Promotional Strategy
PT. Gudang Garam Tbk advertise his product through various media to persuade the consumer so that interest to use this product, so that PT. Gudang Garam Tbk use pull strategy. But PT. Gudang Garam Tbk also use Sales Promotion Girl (SPG) to offer this product, so that PT. Gudang Garam Tbk also use push strategy.
3. Public Relation Activities
Target market of PT. Gudang Garam Tbk in promoting his product to wide society by performing the music event sponsored by PT. Gudang Garam Tbk
2 komentar:
Hi Sir!
How are you?
This is my task about promotional strategy. But Mr. Bambang ask to us for doing this task with our groups. Me and Zai Ardam Fatta is the last group.
Thank you, Miss U...
Ok. No problem, thanks.
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